Every post has one job. The six jobs, what each one asks of a reader, and the templates built for it.
The six jobs
| Job | What happens | Counted as | Points |
|---|---|---|---|
| Reach | People see it, mostly people who do not follow us yet | Views | 1 per 100 views |
| Share | They send it to someone or repost it | Shares, sends, reposts | 5 |
| Save | They keep it to use later | Saves, bookmarks | 4 |
| Comment | They answer, argue or pick a side | Comments, replies | 3 |
| Follow | They decide they want more | Follows, subscribers | 10 |
| Click | They leave the app for our site | Link clicks | 20 |
ReachPeople see it, mostly people who do not follow us yet3 families
StatementsOne line a business owner nods at26 templates
PhotographsA picture that carries the idea17 templates
Season and holidaysThe season, in our voice34 templates
SaveThey keep it to use later1 family
LearnA short lesson people swipe through and keep39 templates
CommentThey answer, argue or pick a side1 family
EngagementA question or a game people answer28 templates
FollowThey decide they want more1 family
StudioThe studio and the people in it7 templates
ClickThey leave the app for our site1 family
ServicesWhat we do, with the way in9 templates
