Spire Coast
Brand guidelines · November 2026
Less busywork. More business.
Logos
The wordmark and the symbol, as vectors.
Colours
Paper, ink and gold · The whole palette. Gold is the one accent and never carries words; text on gold is always ink.
| Name | Hex | RGB | HSL | OKLCH | Display P3 | CMYK | Note | |
|---|---|---|---|---|---|---|---|---|
| Paper Background | #F3F3F0 | 243 243 240 | 60 11% 95% | 96.3% 0.004 106.5 | 0.953 0.953 0.942 | 0 0 1 5 | ||
| Paper 2 Raised surfaces, image frames | #E8E8E4 | 232 232 228 | 60 8% 90% | 93.0% 0.005 106.5 | 0.910 0.910 0.895 | 0 0 2 9 | ||
| Ink Text, buttons, the dark ground | #0F0F0E | 15 15 14 | 60 3% 6% | 16.8% 0.002 106.6 | 0.059 0.059 0.055 | 0 0 7 94 | ||
| Mute Secondary text | #6A6A66 | 106 106 102 | 60 2% 41% | 52.3% 0.006 106.6 | 0.416 0.416 0.401 | 0 0 4 58 | ||
| Line Hairlines | #D3D3CE | 211 211 206 | 60 5% 82% | 86.5% 0.007 106.5 | 0.827 0.827 0.810 | 0 0 2 17 | ||
| Gold The accent: the periods in the headline, live dots, selection | #F2C230 | 242 194 48 | 45 88% 57% | 83.4% 0.158 89.0 | 0.919 0.768 0.315 | 0 20 80 5 | Brighter #F5C518 and deeper #E5B320 are the two alternates if this reads off on a screen. |
CMYK is the plain conversion from sRGB. A press match is named in the note where one is locked.
Typography
Less busywork. More business.
Headlines: IvyPresto Display · Light 300, Regular 400, italics · Adobe Fonts kit obu4omk, for spirecoast.com and its subdomains · fallback Instrument Serif (free), Georgia
We design your brand and website, build the software behind them, and put AI on the boring parts.
Reading text and interface: Neue Haas Grotesk Text · Roman 400, Medium 500, Bold 700 · Adobe Fonts kit obu4omk · fallback Inter Tight (free), Helvetica Neue, Arial
DESIGN & ENGINEERING STUDIO · 2026
Labels, captions, data: IBM Plex Mono · Regular 400, Medium 500 · Adobe Fonts kit obu4omk, also free from Google Fonts · fallback Menlo, any monospace